Held on Friday, July 8, 2022 within the Accounting Alchemy Network (AAN), this is a Q&A-style interview with Masami Soto, the founder of B1G1. B1G1 is an organization that lets you ’embed’ giving into your business activities so that you can easily create a great impact that inspires. Many of you may recall that we were recently discussing B1G1 in our Lyceum conversation on climate change with Steve Pipe, and we decided to go to the source for a deeper look at the amazing work that is being done there.
MEET OUR GUEST:
Masami Soto is working to create real WIN-WIN connections across all cultures, people, and organizations to realize a different world. She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007. B1G1 is a global giving initiative that’s quickly grown into a global movement, helping businesses embed giving right into the heart of their everyday activities.
The B1G1 giving movement has brought together more than 3,000 businesses, and these businesses have created over 273 million giving impacts to date. Masami has authored four books including: ‘JOY – The gift of acceptance, trust, and love’ ; ‘Giving Business’; and ‘Better Business, Better Life, Better World’. She is a two-time TEDx speaker and frequently invited to international events, podcasts, and interviews.
Learn more about B1G1 here – https://b1g1.com/