Big Change Comes with Deep Reflection by Seth Feinberg

Written by AAN Community Leader Seth Fineberg, originally published on cpatrendlines.com and on Seth’s blog © 2024; partly republished here with permission; Photo by Beth Macdonald on Unsplash

Are you ready to redefine the accounting profession?

What can be accomplished in a year for any individual or organization is amazing. In this case, I’d like to draw attention to the efforts and, for some, the existence of the Accounting Alchemy Network.

In March of 2022, Ingrid Edstrom, Alina Nikishina and Mathew Heggem helped put AAN into the world to build a network of like-minded individuals dedicated to seeing accounting’s higher purpose come to fruition. I wanted to take some time in this post to familiarize you with what AAN accomplished over the past year and peek into where it’s headed.

I was personally introduced to AAN last year by co-founder Ingrid Edstrom, who pitched the concept on an idea we both share: the accounting profession is ripe for change by the very professionals who are in it. Moreover, there’s never been a better time to shape its future and have accounting be redefined and a force for good in the world.

Having participated in several monthly meetings and written about one of its core ideals, “living in the uncomfortable,” I can say the past year for AAN has truly been one of growth and increasing awareness.

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